New at IBC 2010
Aveco will be attending our 13th IBC exposition this September. Come visit us in Hall 3 at 3.B56 to see our new look, exciting new products and meet Aveco’s key personnel.
Astra 4 NUE — New User Experience
Astra 4 New User Experience is a new front end to the Astra Suite of Tools that will provide users with a quicker and simpler way to take advantage of all the power of Astra. "We started with a clean sheet of paper and are coming up with a new user interface that will take our customers into the 21st century. We kept what works well today and added many new features to make customers more productive" says Pavel Potuzak, President of Aveco.
Users will have more control and flexibility in managing their workflows. Astra 4 NUE was designed in consultation with customers to make Astra’s interface even easier to use and quicker to learn. The biggest improvement however is providing operators with more control to directly customize their interface and automate complex tasks. The ability to automate tedious and repetitive tasks reduces the chance for errors and makes operators more productive.
As operators control more channels and devices they need to be able to see more information at one time. All monitors of a client station create one virtual desktop. Each user can toggle between four virtual desktops. Virtual desktops can be user configured, optimized to their jobs, saved and recalled anytime.
Another feature that users requested was support for Apple, Linux and Windows systems for their user interface platform while keeping the QNX RTOS at the core running all the Astra tools and controlling all the broadcast devices.
Roger Crooks – New VP Sales and Marketing
Roger comes to us from Grass Valley after 16 years as Marketing Manager for the Video Server product line. He has extensive knowledge of the industry, presented papers and seminars at venues around the world and has written numerous application notes and white papers. His articles and papers have been published in many trade magazines including The SMPTE Journal, TV Technology and Broadcast and Engineering.
Based in Portland, Oregon, Roger is responsible for expanding sales in the US and Canada. He will be working with Customers, Dealers and System Integrators for new opportunities. In addition, he is helping with rebranding Aveco’s product line and developing new collateral, data sheets and white papers.
Come meet him at the booth.
He can be reached at +1-503-616-0923 or at firstname.lastname@example.org
Telefonica Expanding from 32 to 68 channels
ASTRA allows for cost effective, large scale growth and easy management
Telefonica del Peru is on-air with ASTRA MCR to provide un-attended ad-insertion for 32 cable channels in Lurin. By the end of this year, an additional 36 channels will be installed at a separate location 40 miles away in the city of Higuereta.
ASTRA CMS will seamlessly move media between the two playout sites with Higuereta becoming the Ingest point for both locations.
The ASTRA architecture is perfect for Telefonica as it allows for cost effective, large scale growth and easy management for a large number of channels. It is also designed for multi-site operations such that remote sites can be controlled locally or remotely.
Televisa expanding with Aveco
We deliver on our promise
Located in Mexico City, Televisa is a $4 billion multimedia conglomerate and the largest media company in the Spanish speaking world. Their most concentrated per channel revenue stream, Televisa Canales, has been on-air with Astra since 2007. And in 2010, we completed an upgrade to Astra’s latest generation servers to add control of more devices with more behind the scenes automation.
"Our sales team correctly promises a system that will be reliable and ready to change when a customer’s needs change. Every year Televisa’s demands challenge us to meet the promise of reliability and flexibility. And every year we deliver on that promise." Says Lukas Kotek, Projects Manager.
Televisa Canales is an excellent example of a multi-site tapeless workflow operation. Televisa relies on one Astra system at three locations to Ingest and Playout their 4 flagship SD TV and corresponding 4 HD TV channels along with other secondary channels that support over 80 regional TV stations throughout Mexico.
Jamuna TV, Dhaka, Bangladesh Automates with Astra Suite of Tools
Products that work
Jamuna TV is the latest broadcaster to take advantage of the entire Astra Suite of Tools as they launched their brand new 24 hour News channel based on a fully tapeless workflow.
They were able to save money through the use of existing equipment because of Astra’s large library of supported devices. Operational costs were saved by being able to run the operation with minimal staff because of Astra’s automation features for their entire workflow.
Jamuna TV is a prime example that no location is too remote or too difficult for Aveco to deliver a large, complex installation. It is proof that Aveco’s reputation for delivering products that work is well deserved.
ARD Picks Aveco Again for Major HD Expansion
Aveco was chosen again
ARD, Germany’s group of public broadcasters partnered with Aveco back in 2004 for one of Aveco’s first multichannel systems with sophisticated ad insertion synchronization among the channels . The ARD national channel is broadcast in 9 regions, each with localized commercials for effective advertising. Astra MCR manages playout in all 9 regions, with common programming and local ads with synchronized playlists.
When it came to expand and add HD support, Aveco was chosen again over all the competition in a highly contested tender.
Now ARD broadcasts SD and HD playout in parallel in all regions with a completely mirrored Astra solution.